Demo · Papilon marketing mix modeling
Where should the next marketing dollar go?
A marketing mix model reads three years of weekly spend and sales and estimates what each channel actually returns, including carryover and diminishing returns. This demo shows a Papilon model fitted to a simulated brand whose true returns we know, so you can see what the model gets right, where it's uncertain, and what that means for a budget decision.
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What each channel returned
Return on ad spend (ROAS) is sales driven per dollar spent over the three years. The bar is Papilon's 90% range, the dot its best estimate, and the diamond the true value from the simulation.